Through your Google Ads account, you can customize your campaign schedule, appearing in front of users at your ideal times. Knowing the terms your audience uses and implementing them into your ads helps ensure content optimization to get the most out of your efforts. This is why keyword research is essential for any Google Ads campaign. You can put all your effort into building a strategy around keywords that use the phrase “tennis shoes.” From “quality tennis shoes” to “best tennis shoes,” you can incorporate those keywords into your content to show up in searches related to “tennis shoes.” The only problem is if your audience searches Google for “best sneakers” instead. To run a successful Google Ads campaign, you must build a strategy around the commonly searched terms your audience uses.įor example, let’s say you manage a shoe store and want to run a campaign to promote your tennis shoes.

Google Ads operates off keywords and keyword phrases, but not just any words or phrases. What does Google Ads rely on to work properly? Google Ads helps satisfy both parties, depending on whether the business implements the right tactics or not. A user wants to see valuable search results relevant to their search query. A business wants to appear in front of people searching for the products and services they offer. Google Ads is a benefit to both advertisers and web users. Anyone with a Google Ads account can strategically bid on keywords to appear in searches that are relevant to their business.

Launched in the year 2000, Google Ads (formerly called Google Adwords) is the online platform businesses use to manage their ad campaigns on Google. Today, we’re taking a close look at both Google Ads and Google My Business to see how they differ and why they are both important. Although these platforms differ in purpose and function, they both benefit a business’s performance in Google searches. There are two major platforms Google provides to businesses for their digital marketing efforts and business listings: Google Ads and Google My Business.

With Google’s domination of the global market share (over 85% in 2021), it’s crucial for business owners to establish themselves on Google to help increase brand awareness and convert leads into clients. It can’t be stated enough how important it is to have a robust presence on Google.

Link google ads to google my business